"A family located in the northern part of London is looking for an exceptional and experienced instructor to support their smallest child on his initial journey to turning into an British gentleman."
Upon seeing this post, you might naturally miss the term "first-steps" as just a turn of phrase.
But, it could be the most important aspect of this unusual employment listing, as it seeks to recruit a mentor for a 12-month-old.
Many of submissions have already been received since the anonymous family advertised their search for the highly paid tutor, who must be "a uniquely qualified person".
Over the last few weeks, the listing has gained attention across the media, with several wondering why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is assisting the family in their hunt, said that in spite of first scepticism, he found the idea "visionary", and "advanced".
When he met the family, he said they appreciated the unusual nature of their request, and how young their son is.
But, they stated that they "didn't want to wait any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that stage "cultural influence had already set in".
What exactly did the family refer to by "cultural predisposition"?
It's "all-encompassing", the expert answered. "How you eat, the manner you speak".
He explained the firstborn had picked up "really subtle, body language" from the family, and had taken on their cultural habits. The family explained to Adam they did not want this pattern to repeat itself with their new baby.
The strategy: To engage a UK tutor, who should speak with Received Pronunciation, to guide the baby from the very start.
Natural Absorption
"Much of the learning at the beginning here is somewhat acquired indirectly," stated the CEO.
It's via this osmosis that the family are aiming the child will acquire the UK customs they wish to instil.
He said the tutor had to be somebody who attended "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be carrying out things they may not realize they're doing, simply by nature," he added.
Money No Object
The family explained to the expert the selected educator should ideally also have understanding of or passion in horse riding, winter sports, the arts and music so as to shape the child in a wide range of hobbies.
More than that though, he explained the family desired the tutor to sign up the child on a range of classes so the child would be "horseback riding and starting an instrument by the time they are about three years old".
In the family's view, helping their son develop into a "UK sophisticate" will lead to achievement and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he comments.
However, in spite of all this guidance in "English culture", would the child adopt so-called cultural influence from the multicultural family he resides with in any case?
"Yes", replied Adam. "They realize this could fail, but they've simply adopted the perspective of, 'we should try and let's go as soon as we can', because the cost of it is irrelevant," he said.
Idealistic and Unrealistic
Several in the education sector who express similar reservations.
Peter Cui, CEO and founder of Blue Education, who provides individual instructors, wrote that "the process of becoming bicultural, or actually, becoming oneself, is something that must be experienced personally, not manufactured."
Peter explained that he had moved from China to the United Kingdom at the time of childhood, and had been educated experiencing and practicing both cultures. He went on to be educated at a prestigious UK institution.
"The idea that a single person can act as a living vessel of UK identity, a person who can somehow impart the characteristics of a British gentleman upon a infant child, seems to me idealistic and impractical," he commented.
"From my perspective, having a quintessentially UK tutor from infancy will not automatically create the outcome they want.
"I did not have that kind of mentor, and nevertheless I have been lucky enough to live numerous of the situations they aspire for their son."
He added: "The truth is, personal identity should not be imposed from the outside; it must be embraced, and it must come from within."
Purchasing UK Culture
Naturally, UK identity is something the CEO believes can be taught – and commercialized.
"In my view the fact that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
