{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The biggest jump-scare the movie business has encountered in 2025? The comeback of horror as a main player at the UK box office.
As a category, it has remarkably surpassed previous years with a annual growth of 22% for the UK and Ireland film earnings: £83.7 million in 2025, against £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a box office editor.
The top performers of the year – Weapons (£11.4 million), Sinners (£16.2 million), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all stayed in the theaters and in the public consciousness.
While much of the industry commentary focuses on the singular brilliance of certain directors, their successes suggest something shifting between viewers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But outside of creative value, the ongoing appeal of frightening features this year indicates they are giving moviegoers something that’s greatly desired: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a noted author of horror film history.
Amid a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits resonate a bit differently with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Scholars point to the boom of European artistic movements after the first world war and the turbulent times of the 1920s Europe, with films such as The Cabinet of Dr Caligari and a pioneering fright film.
Later occurred the 1930s depression and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a historian.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of immigration influenced the recently released supernatural tale The Severed Sun.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the current era of acclaimed, socially switched-on horror started with a clever critique released a year after a divisive leadership period.
It introduced a recent surge of horror auteurs, including a range of talented artists.
“That period was incredibly stimulating,” says a filmmaker whose film about a violent prenatal entity was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a revival of the genre’s less celebrated output.
Earlier this year, a independent theater opened in the capital, showing underground films such as a quirky horror title, a classic adaptation and the late-80s version of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the venue creator, a direct reaction to the algorithmic content produced at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an specialist.
In addition to the return of the insane researcher motif – with several renditions of a well-known story on the horizon – he forecasts we will see scary movies in 2026 and 2027 addressing our current anxieties: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.
At the same time, a biblical fright story a forthcoming title – which tells the story of Mary and Joseph’s struggles after the nativity, and features celebrated stars as the divine couple – is scheduled to debut later this year, and will undoubtedly send a ripple through the Christian right in the America.</