A New Branding for GBR is Uncovered.
The administration has disclosed the logo and livery for Great British Railways, signifying a significant advance in its agenda to bring the railways under nationalisation.
A Patriotic Design and Iconic Symbol
The fresh branding uses a Union Flag-inspired colour scheme to echo the UK flag and will be applied on locomotives, at terminals, and across its website and app.
Notably, the logo is the distinctive double-arrow symbol historically used by National Rail and previously created in the 1960s for the former state operator.
A Introduction Strategy
The introduction of the design, which was developed in-house, is expected to occur in phases.
Passengers are set to begin seeing the newly-branded services across the national network from the coming spring.
Throughout the month of December, the design will be exhibited at major railway stations, such as Birmingham New Street.
A Journey to Renationalisation
The legislation, which will pave the way the formation of Great British Railways, is presently progressing through the legislative process.
The government has argued it is bringing back into public ownership the railways so the network is "owned by the passengers, operating for the people, not for corporate interests."
GBR will bring the operation of passenger trains and infrastructure under one umbrella body.
The department has stated it will combine 17 various organisations and "eliminate the problematic red tape and poor accountability that hinders the railways."
App-Based Features and Existing Public Control
The introduction of Great British Railways will also include a new app, which will let passengers to check schedules and book journeys without booking fees.
Disabled travellers will also be have the option to use the application to arrange help.
Several operators had already been nationalised under the outgoing government, such as LNER.
There are now seven train operators already in public hands, accounting for about a third of rail travel.
In the last twelve months, South Western Railway have been nationalised, with further franchises likely to follow in the coming years.
Official and Industry Response
"The new design isn't just a paint job," commented the relevant minister. It represents "a new railway, leaving behind the frustrations of the past and concentrated solely on delivering a genuine public service."
Industry representatives have responded positively to the pledge to improving the passenger experience.
"The industry will continue to work closely with industry partners to facilitate a smooth handover to GBR," a senior figure added.